SLO County News BlogGolf, Wine, Real Estate, Business & Travel NewsEdna Valley Vineyard featured in Pottery Barn catalogSaturday, March 11, 2006San Luis Obispo County residents may see a familiar sight when flipping through the pages of the Pottery Barn spring catalog. The 2003 Edna Valley Chardonnay from Edna Valley Vineyard is featured in the nationally circulated publication that is in mailboxes now."Pottery Barn is exactly the lifestyle that we feel Edna Valley Vineyard represents," said Angela Bortugno, brand manager for Edna Valley Vineyard at Diageo Chateau & Estate Wines. "It depicts a lifestyle where wine is an everyday beverage. It should always be on the table," she said. The national retailer had requested Diageo in late 2005 for different bottles of wine to shoot for the spring catalog. This is not the first time Edna Valley Vineyard wines have been featured in a Pottery Barn catalog, said Bortugno. "They like the clean lines and the classic look of the label," Bortugno said. "It doesn't distract from what they are trying to sell. It blends very nicely." The Pottery Barn placement also works well with the winery's new branding campaign, "Savor the SLO Lifestyle." The slogan is meant to educate consumers outside California "about San Luis Obispo and its lifestyle of relaxing and sharing with friends," explained the brand manager. Pottery Barn opened for business at the downtown San Luis Obispo Court Street shopping center in June 2005. Read More
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