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Tolosa Winery's Wine Tours

Saturday, July 09, 2005

A San Luis Obispo winery is helping turn wine novices into connoisseurs with a new educational tool.

If you're an inexperienced wine lover, you aren't alone.

"I would like to know more about the basics about how it's made, how it's grown, things of that nature," says San Luis Obispo resident Nick Musial. "I'm doing a senior project on a feasibility study about growing a vineyard, so I think it might come in handy with some of that stuff."

Musial is one of the first to test out Tolosa Winery's new self-guided wine tour. A parade of stainless steel podiums guide visitors through the winemaking process, helping them tap into the often-intimidating world of wine.

"The whole motivation is to take the intimidation out of the winemaking process," says winery marketing director Tami Carija. "To make it more accessible, understandable, not intimidating. We live in a world that is wine, but to most of the population, it's an enigma to them."

To help promote agri-tourism on the Central Coast, Tolosa Winery is also launching live webcam productions that will broadcast their harvests and wine seminars on the Internet.

"The Internet is open to the world, and if you're in Iowa and you're into wine, and if you saw the things that will be on our live webcast, you'll want to come here," says Carija. "Having a webcast that people can view all around the world will just help us exponentially grow our region from interest. From and interest standpoint, they'll say, 'I didn't know that, San Luis Obispo has all that?' Yeah, we do."

The live web productions will begin at the end of July. Tolosa Winery staff say they hope other Central Coast wineries follow suit, saying it would help bring more tourists to our area and be a big boost to the local economy.

Tour teaches vine to wine basics
KSBY, Adrienne Moore

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