SLO County News BlogGolf, Wine, Real Estate, Business & Travel NewsSLO Charm JewelrySunday, February 20, 2005Popular TV shows put Pismo artist's jewelry in the spotlightSteve Fairchild, Times Press Recorder Television stars have a way of creating buzz. It seems all they need to do is wear or say something about a product in a show or in a photo shoot and -- poof! -- instant popularity. Amy Peters, a Pismo Beach artist, knows that well. When one of the necklaces she made showed up on the second season of the popular television show "Survivor," orders started flowing in. Now her necklaces and other jewelry are making a regular appearance on the hit show "The OC." "My designs fit in with the California lifestyle," Peters said. "It's casual and sleek and, obviously, the OC costume designer agrees." Retail prices for Peters' jewelry are affordable at about $20 to $50. And that's something unusual for the high-end fashion taste found on "The OC", which could make Peters' products stand out above the rest. Peters said she is already starting to hear a buzz for her product. When her necklace appeared on "Survivor" a few years ago, it also showed up in stories about the show on the cover of US and People magazines. Peters' jewelry includes charms and rings with positive, upbeat sayings etched into them, like "Dreams Come True," "Make Waves," "Once in a Blue Moon" and "Dream Big." Peters said she designs her jewelry to be positive and meaningful for the people who wear it. "It's simple, with really heartfelt messages," she said. "And I think that is so important today. There's a lot of negative stuff, and we really try to keep it positive and upbeat." Peters' designs have also been seen on "Sabrina, the Teenage Witch" and in the movie "Walking Tall." The company is ready to handle a flood of orders if fans of "The OC" track down her work. There are already a half a dozen mentions on "The OC" fan Web sites, she said. "Not a problem," she said. "We're waiting for Oprah to call." Peters, a graduate of San Francisco State University, founded her first art business in Shell Beach in 1995. It was located in a Victorian carriage shed with a dirt floor and no running water. Then she bought a building in Shell Beach at the corner of Vista Del Mar and Shell Beach Road. Her designs are now featured in more than 600 boutiques or galleries and catalogs across the United States. She recently moved her studio and production company into a new building in Avila Beach Village, a high-class area of businesses and retail stores near the San Luis Bay Health Club. www.amypetersstudio.com No Need to Click Here - I'm just claiming my feed at Feedster Read More
|
|