SLO County News Blog

Focus on the customer experience

Wednesday, May 19, 2004

Asterisk uncovered an article that should convince you that you simply must focus on your customers (users, visitors) point of view or risk failure.

Mark Hurst emphasizes the following:

There is a new worldview at work that companies must either embrace, or ignore at their peril.

The Customer-Centric Worldview:

1. Business revolves around the customer.
2. Companies that focus on creating a good customer experience will succeed far above those that do not.
3. This is the primary determinant of business success over the next several decades.

This should be the central strategic issue of your company, starting now. It's not a problem to be solved as much as a way of doing business. If you are in business, THIS IS YOUR LIFE for the foreseeable future.

Introducing the Customer-Centric Worldview

Read More

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