SLO County News BlogGolf, Wine, Real Estate, Business & Travel NewsSLO's Green Car JournalWednesday, October 27, 2004From time to time, we like to highlight useful, informative, creative and/or unique "SLO Pages" we've found in the County.Today, while reading a press release regarding an article in Green Car Journal about an alternative "green" fuel - Biodiesel, we were reminded that Green Car Journal is published in San Luis Obispo - and we found that they publish website containing a wealth of useful information on hybrid car technology, electic vehicles, and alternative fuels such as hydrogen and biodiesel! According to the press release, "There's a fuel 'grown' in America that could help relieve the burden of relying on imported oil, requiring little or no engine modifications for its use. Bio-based and completely compatible with conventional diesel fuel, it is much cleaner burning than petrodiesel and is biodegradable, too." Green Car Journal Publishes 'The Truth About Biodiesel' - prnewswire.com With a little looking around, I learned that Green Car Journal's editor and publisher - San Luis Obispo's Ron Cogan - is president of the Green Car Group, a publishing, consulting and public relations firm that specializes in automobiles and the environment. As editor and publisher of the Green Car Journal industry newsletter and a former editor at Motor Trend magazine, he has focused on advanced technology and alternative fuel vehicles for the past 15 years. He is also the author of the cars.com special Batteries Included. The following information about Green Car Journal and its publisher can be found on their website: The Green Car Journal consumer magazine offers a unique perspective that's largely absent from mainstream automotive magazines: consistent and thorough coverage of vehicles and technologies that takes environmental performance into account. This is a reflection of Green Car Journal editor and publisher Ron Cogan's strong belief that automobiles and the environment are not mutually exclusive. Simply, when armed with the right information, drivers can and increasingly will choose vehicles offering the function and features they desire that also happen to have a lesser environmental impact. Green Car Journal's mission is to inform and entertain while also encouraging understanding of the exciting and environmentally positive vehicles in new car showrooms today, as well as those soon to come. It does this with the same kind of exciting features and technical presentations that Cogan has authored for mainstream automotive and science publications for years. The difference is that in this magazine, environmental thinking is always part of the presentation. The magazine benefits from the in-depth reporting that's long been provided by the award-winning Green Car newsletter, an important information source that's been read by executives and decision-makers in the auto industry for over 14 years. It also benefits from Cogan's 29 years as an editor and auto writer - including six years as feature editor on the staff of Motor Trend - that has found him testing production, developmental, and prototype cars around the world and explaining their importance to readers. Ron Cogan is first and foremost a "car guy," which means the presentations in Green Car Journal will always focus on the vehicles that move us...along with their important features that speak to our environmental sensibilities. Green Car Journal Online Read More
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