SLO County News BlogGolf, Wine, Real Estate, Business & Travel NewsBlogging your SLO BusinessMonday, October 11, 2004SLO Pages has setup blogs for several San Luis Obispo County business websites. These "business" blogs not only provide an effective and easy method for these businesses to keep their clients or customers up-to-date, but also help keep their website fresh with content, improving search engine ratings. An article posted by Trevor Cook (as PDF) outlines the benefits of "corporate" blogging. These benefits apply equally to small businesses here in SLO.Blogging builds more productive customer relationships because "people are far more likely to give great feedback if they know someone specific is listening". The power of these feedback loops can generate big benefits: "Customers get listened to more effectively, product teams build better products and support them better. Influentials and evangelists get more information they can use to talk about the products with authority. Everyone wins." With Corporate-Speak in danger of clogging business relationships, the blog could help companies open up the channels. (PDF) Read More
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