SLO County News BlogGolf, Wine, Real Estate, Business & Travel NewsSLO Design RevolutionFriday, June 11, 2004From John Byrne, Fast Company’s Editor:An essential part of this [design] revolution is the idea of design as a metaphor for the future of work. We don’t need to understand designers better, writes Roger Martin, dean of the University of Toronto’s Rotman School of Management, in a recent essay. We need to think and work like designers ourselves… ¶ What does he mean? We can’t accept the notion that our dreams are constrained by our budgets. We have to believe, as designers often do, that nothing can’t be done, that constraints merely increase the challenge and excitement. We can’t be governed by narrow rules that limit our participation in creative work. We must be collaborative and iterative. Welcome to the Design Revolution Masters of Design Read More
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