SLO County Golf, Wine & Real EstateGolf, Wine & Real Estate News and Events Blog
Cal Poly's Golf for Business and LifeWednesday, October 18, 2006As autumn blows in a new semester at America's business schools, students from coast to coast are shouldering nine-irons and trekking out to a different sort of classroom: the driving range."Golf: For Business and Life," a class now offered at Cal Poly in San Luis Obispo and sponsored by the Professional Golf Association of America, is attracting hordes of anxious future CEOs who are determined to master this genteel sport, a social tradition as prevalent in the business world as racking up charges on the corporate Visa card. The college initiative is funded by the PGA Foundation, a philanthropic group that has funneled more than $3.6 million into the class from members of the U.S. Ryder Cup Team, including golfing legends Tiger Woods and Phil Mickelson. What sets the class apart is its razor-sharp focus on the unspoken rules of business over nine holes. The class syllabus - distributed to 69 universities and more than 22,000 students since the class was born in 1999 - embraces style over substance, emphasizing that proper golf etiquette is vastly more important than, say, genuine athletic skill. "We're letting students know you can use golf as a business tool, even to get a job," said Earnie Ellison, PGA America's director of business and community relations. "Big corporate leaders use it as a playground for corporate relationships, but you can use it as a marketing tool." Article: 'Fore' career in the green Modesto Bee, Meghan Barr, Christina Salerno Tags: San Luis Obispo Central Coast Golf |
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