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Paso Robles Wine Person of the Year

Sunday, February 19, 2006

The Paso Robles Wine Country Alliance has honored Dennis Collins, owner of Big Red Vineyard and General Manager of Treana Winery, as the 2005 Wine Industry Person of the Year. Collins was hailed for his more than 35 years experience in the wine business.

"Dennis is passionate about the wine business. His experience from a local, state, national and global perspective has helped shape the Paso Robles wine industry," said Don Brady, chairman of the Wine Country Alliance and winemaker at Robert Hall Winery. "Dennis understands all aspects of the business from the economics of grape growing and wine production to branding and marketing, which has strengthened and moved our industry forward."

Collins is involved in many aspects of the Wine Alliance's promotional efforts and served on the Board of Directors for five years. He helped establish and shape the Paso Robles Wine University, an educational series designed to create missionaries who experience the quality and diversity of Paso Robles wines. From working on educational programs through the Quality Alliance to serving on committees of the Wine Festival and Paso Robles Wine University to hosting trade and media through the Paso Robles AVA, Collins remains a dynamic participant within the industry.

Collins began his wine career with E&J Gallo winery in the early 1970s.

Source: Janis Switzer, The Tribune

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