SLO County Golf, Wine & Real EstateGolf, Wine & Real Estate News and Events Blog
Marketing Golf on Father's DaySunday, June 19, 2005Congratulations to New Zealander Michael Campbell. There's no better place on earth than N.Z., IMHO.Since I treated myself to golf yesterday, today was a work day. I didn't even watch the U.S. Open or get to play golf with my dad or son for Father's Day. Anyway, my son doesn't play much and my dad has never taken to the game - and perhaps doesn't have the patience for it. However, my work today was golf related - I started the redesign of a website for a local San Luis Obispo County course. I'll share more once it's launched. I'm very excited about the opportunity! Regarding golf and Father's Day, I thought I'd share the contents of an email I received today from WebProNews. I found it interesting since I have a little experience with both golf and pay-per-click advertising ;). So, FWIW... WebTrends Monitors Golf-Related Keywords For Father's Day Searches Chris Richardson | Staff Writer As many of you who partake in search engine advertising realize, Father's Day is one of designated present-giving holidays. During these occasions (Christmas, Mother's Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign. One of the most popular Father's Day gifts has to do with anything related to golf. Because of this, many Internet golf sites have taken additional SEO/SEM measures, like targeting non-branded golf-related keywords, in order to prepare and capitalize off the Sunday's (June 19, 2005) holiday. Web analytics and statistic monitoring service, WebTrends has conducted a study analyzing the whether or not these additional, or some cases initial, actions in order to improve their organic search engine presence. According to email communications with a WebTrends' representative, "results found four sites moved from zero natural visibility to securing organic listings in the top 30 results the week before Father's Day." The following are the results from the WebTrends analysis: Sites evaluated: 3balls.com dunhamssports.com golfshoesplus.com MCSports.com oshmans.com Overstock.com progolf.com gigagolf.com www.austads.com/austads fogdog.com www.tgw.com dickssportinggoods.com thesportsauthority.com www.callawaygolfpreowned.com pinemeadowgolf.com Golfsmith.com edwinwatts.com Keywords: golf putters golf drivers golf carts golf gifts golf balls golf bags golf clubs discount golf clubs golf equipment golf accessories Results: The top natural visibility leaders were: Edinwatts.com (15.5%) Golfsmith.com (12.33%) Pinemeadowgolf.com (8.33%) Callaway.com (7.42%) Overall Visibility Leaders: Golfsmith.com (48.75%) TGW.com (14.42%) Gigagolf.com (13.92%) Edinwatts.com (12.08%) Other Findings: Most sites were able to increase their overall and natural visibility for golf-related keywords in the week before Father's Day with Golfsmith and DicksSportingGoods.com reaping the biggest gains in overall and natural visibility, respectively. The degree of change to natural and overall visibility between the first data snapshot (6/8) and the second (6/13) was relatively consistent among those sites that experienced increases, with one exception - - Golfsmith.com added 14.42% to its overall visibility percentage, increasing its overall visibility, when both paid and natural listings are considered, from double to more than four times that of the next most visible site. Four sites climbed into the top 30 natural listings the week before Father's Day, having had zero natural visibility during the first data snapshot. None of the sites targeted the keywords "Father's Day" or "Fathers Day," not even with sponsored ads. All sites have zero visibility for these key phrases on both dates. |
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